February Luncheon: Diversity and Inclusion in 2017
02/22/2017 12:00 PM - 01:30 PM ET
Jefferson Lakeside Country Club
1700 Lakeside Avenue
Richmond, VA 23228

Online registration for this event is now closed.

To inquire if space is still available, contact Sara Hunt, chapter administrator, at (804) 994-1120 or e-mail admin@prsarichmond.org.


Join speaker Stephen Macias, senior vice-president and LGBT practice lead for MWWPR, for a presentation on Diversity and Inclusion in 2017. In a world where corporate citizens have accelerated diversity and inclusion in hiring and marketing strategies, MWWPR is a leader in helping bridge the present to the future. Our multi-cultural work from clients that range from Kellogg’s to Hilton Worldwide, from films like LOVING and THE DANISH GIRL, we will talk about navigating waters that were already groundbreaking and how strategies continue with a divisive political narrative surrounding our work.

Learning Objectives
- Connecting with your clients and their consumer base via diversity & inclusion.

- Helping companies learn how to communicate with their employees and other stakeholders about diversity and inclusion.

- Increasing your company’s bottom line and doing the right thing are not mutually exclusive.

About the Speaker 

Stephen Macias is the senior vice-president, LGBT practice lead MWWPR. Macias was the principal in Macias Media Group with a focus on the LGBT marketplace with clients like Here Media, OUT Magazine, The Advocate, Here TV, HIV Plus, Gay.com, Gay.net, OutTraveler.com and SheWired.com, SPRUCE Radius Films/The Weinstein Company, Vertical Entertainment, UESE.org, The Vail Film Festival, SPRUCE and Netflix ‘s Original Series “Orange Is the New Black”. Macias has also worked closely with MMG’s clients in executing sales strategies and marketing activations with brands like Macy’s, Hilton Hotels, Stoli, Absolut, Wells Fargo, Lexus, Buick and countless other brands that have expanded or grown their presence into the LGBT market space.

Prior to launching MMG, Macias served for eight years as executive vice president and general manager for Here Media Inc., directly overseeing the most influential and well-respected brands serving the LBGT community. Macias was part of the original executive team leading the PR and corporate communications strategy for the nation’s first LGBT cable television network, Here TV. After successfully securing national distribution for Here TV with cable partners like Time Warmer Cable and Comcast, Macias headed up the acquisition and integration of brands from Planet Out Inc. that included the aforementioned LGBT media properties and led the company’s strategy as it became the world’s largest multi-platform LGBT media company, renamed Here Media Inc.

Prior to joining Here Media Inc., Macias was the entertainment media director for the Gay & Lesbian Alliance Against Defamation (GLAAD) where he guided the organization’s national entertainment media strategy and crisis communication. Macias was a national on-air pundit for GLAAD, speaking out for accurate, fair and inclusive representation of LGBT storylines and characters on television and in film. Working closely with studios and networks, Macias forged working partnerships with these content creators in order to facilitate positive LGBT images. Macias also oversaw media strategy for the organization’s signature awards event, The GLAAD Media Awards, and negotiated with Viacom’s LOGO the first ever television broadcast of the event.

Before working with GLAAD, Macias served as vice president at Michel Levy Enterprises, managing writers, directors and actors, as well as packaging financing and talent for independent film. Macias served for eight years on the board of directors of Outfest, the Los Angeles Gay & Lesbian Film Festival, with four of those years as president. During his tenure as president, Outfest expanded its programmatic work and created the first LGBT POC film festival and launched the first and only LGBT film and television archive with UCLA. Today it is the largest collection of LGBT images in the world, including the only LGBT film that survived Hitler’s Germany.

Macias served on the board of directors for the National Gay and Lesbian Task Force heading up the communications and public relations committee, worked with and fundraising for numerous national LGBT advocacy organizations and currently sits on Gay Men’s Chorus of Los Angeles Board and the largest California LGBT organization Equality California that works at a state legislative level protecting LGBT rights in areas like education, aging and healthcare.

Menu

Vegetable Lasagna with warm rolls and tiramisu for dessert.

RSVP Policy

All RSVPs for lunch meetings must be made by 5 p.m. on MONDAY of the week of a meeting. After that time, members and guests will need to call Sara Hunt at (804) 994-1120 to see if space is still available or to be put on a waiting list if needed. Please RSVP early in order to ensure that you are included in the headcount for lunch! If you register as a guest and later determine that you cannot attend, please contact Sara Hunt, chapter administrator, at admin@prsarichmond.org. You must cancel prior to three business days in advance of the meeting to be eligible for a refund. If you cancel after that deadline, you will still be responsible for the lunch payment and will be billed if you didn't already pay online. No-shows will be billed for the lunch.

Event Contact

Sara Hunt, chapter administrator
(804) 994-1120
admin@prsarichmond.org

 

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