We now live in a world where one negative story about your brand can spread faster than the speed of light. At the same time, existing tools and crisis communications strategies are no match for the digital- and mobile-savvy marketplace. Fortunately, the power of big data can now be harnessed by today's communications professionals to anticipate the next crisis and create a smart blueprint for taking proactive action. Join us as we welcome speaker Chase Donnelly from Zignal Labs.
1. The new metrics and KPIs for detecting and measuring a crisis across the entire media spectrum.
2. How to leverage data and analytics to visualize a crisis as it unfolds — while pinpointing the “hot spots” to take action and allocate resources.
3. Best practices for incorporating data-driven insights and processes within your crisis communications plan.
4. How other Fortune 5000 brands have infused data and analytics to counter and resolve a pressing crisis.
About Zignal Labs
Founded in 2011, Zignal Labs gives public relations, communication and digital strategy professionals the power to observe and analyze trends, issues and influence across the FULL media spectrum, not just social media. With split-second insights from 150 countries in more than 50 different languages, Zignal Labs customers are able to stay ahead of what the world thinks and immediately make accurate business decisions. Headquartered in San Francisco with offices throughout the country, the company serves customers around the world in a variety of industries and marketplaces. To learn more, visit www.zignallabs.com.
Herb-Roasted Chicken with chef’s choice of sides and veggies with warm rolls and chocolate cake for dessert.
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