Public relations has long campaigned to “have a seat at the table,” an equal voice alongside the rest of a company’s leadership team. Part of that effort on our part involves continually sharpening our understanding of our organization’s goals and the needs of those in leadership. What metrics really matter to CEOs? How can we show ROI? What needs to be included when developing a PR plan or requesting additional budget?
Join us for a CEO Roundtable to discuss how PR professionals should communicate to leadership and other departments to better demonstrate their value and further their impact throughout their organization. Our panel includes some of Richmond’s most accomplished and seasoned leaders with a steady track record of supporting their organization’s PR efforts.
Paula Otto, APR
Executive director, The Virginia Lottery
CEO and founder, goHappy
Chicken Piccata with chef’s choice of sides and veggies with warm rolls and cheesecake with raspberry topping for dessert.
All RSVPs for lunch meetings must be made by 5 p.m. on MONDAY of the week of a meeting. After that time, members and guests will need to call Sara Hunt at (804) 994-1120 to see if space is still available or to be put on a waiting list if needed. Please RSVP early in order to ensure that you are included in the headcount for lunch! If you register as a guest and later determine that you cannot attend, please contact Sara Hunt, chapter administrator, at email@example.com. You must cancel prior to three business days in advance of the meeting to be eligible for a refund. If you cancel after that deadline, you will still be responsible for the lunch payment and will be billed if you didn't already pay online. No-shows will be billed for the lunch.
Sara Hunt, chapter administrator