Professional Development Session: How to Build and Maintain Trust for Efficient Communications
06/07/2017 07:30 AM - 10:00 AM ET
409 E. Main St.
Richmond, VA
Event Registration is closed.

Join PRSA Richmond and Wallace Stettinius, former chairman and CEO of Cadmus Communications Corp., one of the nation's largest printing companies, for the professional development session "It’s All About Trust: How to Build and Maintain Trust for Efficient Communications," Wednesday, June 7 at Gather, located at 409 E. Main St. in Richmond. Coffee/bagels and networking begins at 7:30 a.m. and the workshop will be held 8 to 10 a.m.

To be effective, PR and communications professionals need to build trust with four key groups, colleagues, clients, the media and target audiences. The more efficiently trust is created, the easier it is to accomplish goals and provide value.

Using key learnings from Steven Covey’s book, Speed of Trust, Wally Stettinius will take attendees through four strategies for building trust quickly and effectively with these groups:
1) Integrity: Ensuring there is no gap between what you intend to do, and what you actually do – adhering to promises.
2) Intent: The way that we should act, in accordance with our individual values. Good intent springs from genuinely caring about others.
3) Capabilities: The talents, skills and knowledge that enable us to perform with excellence.
4) Results: Delivering results improves credibility, building trust. 
He’ll also take the group through a real-life example – the Lululemon crisis. Attendees will leave with key tips and tactics they immediately can implement to work faster and more successfully with colleagues and stakeholders alike.

Note: To prepare for the session, a brief article and case study will be provided for attendees to read in advance.

About the Speaker

Wallace Stettinius is the former chairman and CEO of Cadmus Communications Corp., one of the nation's largest printing companies. He teaches MBA courses in business strategy at both VCU and UVA Darden. Currently, Stettinius is a director at Grayco, a private real estate and timber business. He has been named to Richmond Style Weekly’s Power List.


Seating is limited and available on a first-come, first-served basis. Registration costs are $25 for PRSA members and $35 for non-members. Prior registration online is required - on-site registration the morning of the event will not be available. No check payments will be accepted at the door for prior registrations - please pay via credit card when you register online. If you register, please plan to attend - refunds are not available.

Event Contact

Rosalie Morton, special events/workshops chair, at

* Print this page * Tell a friend
Powered by NeonCRM