Professional Development Session: Everchanging Social Media

04/18/2018 07:30 AM - 10:00 AM ET


101 W. Commerce Rd.
Richmond, VA 23224

Registration for this event has reached capacity.

Join us Wednesday, April 18 for a professional development session, "Everchanging Social Media: Strategies for Organizations Big and Small." The session will feature a panel discussion with social media leaders from greater Richmond to learn more about how they are shifting their strategies to compensate for algorithm changes, the latest in paid media and the rise of influencer networks. We’ll discuss how Facebook, Instagram, LinkedIn, Twitter, Youtube and Snapchat audiences are shifting, as well as the rise of new social networks, like Vero. This open, interactive dialogue will cover measurement, trends, challenges, and we’ll even take a look into the crystal ball to predict the future of social media. Bring your questions!
Panelists include:

- Britt Farrar, Social Media Strategy Sr. Manager, CarMax

- Taya Jarman, APR, Communications Director and Social Media Strategist, Virginia Department of Health

- Jonah Holland, PR & Marketing Coordinator, Lewis Ginter Botanical Garden

The workshop is open to PRSA members and non-members and will be held at Padilla, located at 101 West Commerce Road, Richmond, VA 23224. A networking session with bagels will kick off the session from 7:30 to 8 a.m., and the workshop will be held 8:30 to 10 a.m.


Seating is limited and available on a first-come, first-served basis. Registration costs are $25 for PRSA members and $35 for non-members. Advance payment with a credit card is highly preferred, but checks and cash will be accepted at the door. If you register, please plan to attend – refunds are not available unless three business days notice is given, and no-shows will be invoiced.

Event Contact

Rosalie Morton, special events/workshops chair, at

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