Interactive Case Study: Lewis Ginter Botanical Garden Brand Refresh

10/24/2018 08:00 AM - 09:15 AM ET
Event Registration is closed.


Lewis Ginter Botanical Garden
Room Number: Classroom 1 in the Kelly Education Cente
1800 Lakeside Avenue
Richmond, VA

Join Lewis Ginter Botanical Garden and Elevation Advertising on Oct. 24 to discuss the process of rebranding from a traditional logo to a brand platform including a wordmark and graphic identity. During this panel conversation, hear about some of the challenges, lessons and successes of switching from a well-known logo to a more diverse branding portfolio – a sort of graphic toolbox that reflects the Garden’s changing vision and role in the community. You’ll leave with step-by-step best public relations practices to help guide the branding process.


Networking and Breakfast: 8 to 8:15 a.m.
Program: 8:15 to 9 a.m.
Q&A: 9 to 9:15 a.m. (we understand if you have to duck out at 9 a.m.)
9:15 a.m. Tour the Garden or go on your way.

Onsite parking is free.

Who should attend?

This event would be beneficial to any organization looking to establish a fresh brand identity in order to better position itself in a way that captivates and engages its stakeholders. A continental breakfast will be provided. This event is free to Richmond PRSA members but, seats are limited so don't wait to register. Come with questions and notepads. Attendees are welcome to stay and enjoy the Garden after the presentation.

Event Contact

PRSA nonprofit section chair Rakeem Mosey at


A photographer may be present at this event, and photos will be used to promote PRSA Richmond, including the chapter's website and social media. If you don't wish to be included in this manner, please alert the photographer.

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