January Luncheon: Engage by Stage - How to Connect with Employees at All Career Stages

01/30/2019 12:00 PM - 01:30 PM ET


Jefferson Lakeside Country Club
1700 Lakeside Avenue
Richmond, VA 23228
United States of America


Online registration for this event is now closed.

To inquire if space is still available, contact Sara Hunt, chapter administrator, at (804) 994-1120 or e-mail admin@prsarichmond.org.

About the Program

Employee engagement is critical to business success, yet research shows that two in five employees are completely disengaged from their employer. This is further complicated by today’s diverse workforce, where a one-size-fits-all approach just simply doesn’t work. Two employees of the same age, yet different career stages at their workplace, often want, need and are motivated by different things. Join us as we welcome Padilla executives Natalie Smith, APR, senior vice president and Julie McCracken, senior director, to share insights from Padilla's “Engage by Stage” research study. By understanding how employees’ preferences may vary by career stage, companies can learn how to drive engagement across their organization, allowing them to retain and inspire talents of all ages and stages to build, grow and protect their businesses. 

Attendees will:

- Understand the different stages that employees pass through during their careers and how those stages impact engagement (including preferences related to communication channels, rewards and recognition, values alignment, work styles, etc.).

- Discover how leadership behaviors and attitudes, organizational goals and an employee’s role influence employee engagement.

- Learn actionable takeaways for how best to use these career stage preferences to drive engagement across the organization in order to retain and inspire talent of all ages and stages.

About the Speakers

Natalie Smith, APR, Senior Vice President
Based in Richmond, Virginia, Natalie Smith serves as senior vice president at Padilla. A leader in Padilla’s Corporate Practice, Natalie brings a strong background in communications strategy and program development with a heavy emphasis on change communications, employee engagement, corporate social responsibility and issues management. She’s an expert in helping clients establish and maintain a strong corporate reputation, manage change and create a culture that attracts and retains the best and brightest employees. Natalie has a bachelor’s degree in communications from James Madison University in Harrisonburg, Virginia, and a master’s degree in mass communications/media management from Virginia Commonwealth University in Richmond, Virginia.

Julie McCracken, Senior Director
As a senior director, Julie leads the development and execution of large-scale employee engagement initiatives and integrated marketing and public relations campaigns for several national clients. Her expertise includes communications strategy and program development, change communications, employee engagement, corporate social responsibility, national and local media relations, and sponsorship and event marketing. During her time at Padilla, her work has garnered the agency numerous national and local awards. Julie graduated cum laude with a bachelor’s degree in speech communication from James Madison University in Harrisonburg, Virginia.


Chicken caprese with chef’s choice of sides and veggies, warm rolls and brownies for dessert. A choice of salad, with or without meat, is also available. Make your selection when registering, and be sure to pick up your salad ticket upon checking in for the luncheon if you choose that option.

RSVP Policy

All RSVPs for lunch meetings must be made by 5 p.m. on MONDAY of the week of a meeting. After that time, members and guests will need to call Sara Hunt at (804) 994-1120 to see if space is still available or to be put on a waiting list if needed. Please RSVP early in order to ensure that you are included in the headcount for lunch! If you register as a guest and later determine that you cannot attend, please contact Sara Hunt, chapter administrator, at admin@prsarichmond.org. You must cancel prior to three business days in advance of the meeting to be eligible for a refund. If you cancel after that deadline, you will still be responsible for the lunch payment and will be billed if you didn't already pay online. No-shows will be billed for the lunch.

Event Contact

Sara Hunt, chapter administrator
(804) 994-1120

NeonCRM by Neon One