Pro Bono Assistance Applicants: Crisis Communications Panel & Workshop

10/09/2019 09:00 AM - 11:30 AM ET
Click here to register online


Dominion Payroll
3200 Rockbridge St #300
Richmond, VA 23230
United States of America

How prepared is your nonprofit for a crisis? Join us for a Crisis Communications Panel and Workshop on Wednesday, October 9th from 9-11:30 a.m. Moderator Nina Sims will lead Panelists Hollie Cammarasana, APR, MPA, Matt Charles, APR and Joan Marable through an interactive discussion sharing crisis communications insights, best practices and much more.

A hands-on workshop session will follow the panel, in which attendees will be broken up into small groups to work together and apply what you've learned to nonprofit scenarios.

The workshop is open to the Public Service Committee's Pro Bono Assistance Applicants only. A networking session with light refreshments will kick off the session from 9 to 9:30 a.m., and the session will be held from 9:30 to 11:30 a.m. Seating is limited to 40 people.

About the Panelists

Hollie S. Cammarasana

Hollie Cammarasana, MPA, APR, has served as the director of communications for the Virginia Risk Sharing Association (VRSA) since 2010. She has more than a 15 years of experience in communications and public relations and has worked extensively with local, state, and national media. Previously Cammarasana spent six years in state government communications – two in the public affairs office of the Virginia Department of Social Services and four as the public relations director at the Virginia Department of Housing and Community Development. She has also worked as the public relations director for The Salvation Army, Richmond Area Command.

Cammarasana, who is Accredited in Public Relations (APR), holds a bachelor’s degree in communications with a concentration in public relations and minor in marketing from Virginia Commonwealth University, as well as a graduate certificate in public management and a master’s degree in public administration.

Matt Charles, APR

For two decades, Matt Charles, APR has provided a suite of spokesperson and public and community/government relations services for a number of nonprofits, institutions of higher education, government organizations and small businesses and startups. He has taught for the following top institutions: University of Virginia School of Continuing and Professional Studies Public Relations program, Georgetown University Master of Public Relations and Corporate Communication program, American University Master’s in Strategic Communication program, Northeastern University Master of Corporate and Organizational Communication program, Purdue University Brian Lamb School of Communication Master of Communication program, University of Maryland University College Master of Management (Public Relations and Nonprofit tracks), University of Denver University College Master of Arts Communication Management and Chautauqua Institution Special Studies program. He has served as deputy spokesperson for UVA, director of media relations for the UVA Darden School of Business and director of communications and public relations for Danville (Va.) Regional Foundation. He has a background as an on-camera spokesperson and host in Los Angeles and served as a special investigator in New York City, investigating sex and drug crimes against children. In August 2018, he was appointed to the Fulbright Specialist Communications and Journalism roster  — a unique opportunity for U.S. academics and established professionals to engage in two- to six-week, project-based exchanges at host institutions across the globe.

Nina Sims

Nina Sims joined the Community College Workforce Alliance (CCWA) in 2007 as the Director of Marketing where she coordinates marketing efforts including advertising, media relations, printing projects, web presence and outreach events. Prior to CCWA, she was Director of Marketing at the Virginia Department of Business Assistance (VDBA) where she managed the agency’s quarterly seminars, annual statewide Business Appreciation Week activities, media relations and promotional campaigns.  Prior to VDBA, Nina was a senior marketing associate with the Virginia Economic Development Partnership (VEDP) where she coordinated the agency’s domestic and international trade show and event presence.

Nina is a native of the Richmond region and holds a degree in Mass Communications/Public Relations from Virginia Commonwealth University. In addition to her job responsibilities, Nina has served on the volunteer boards of several organizations including Communities in Schools – Richmond, Junior League of Richmond, the VCU Alumni Association, the United Way of Greater Richmond and Petersburg and the Richmond Chapter of the Public Relations Society of America. Nina also mentors communications students at local colleges and universities.


This event is free and open to Public Service Pro Bono Assistance Applicants only.

Parking Details

Guests are welcome to use any space in the lot behind the Dominion Payroll building except for those few spaces marked reserved. There is also ample street parking available nearby in Scotts Addition.

Event Contact

If you have any questions, please contact Abby Nurnberger, Public Service Chair, at


A photographer may be present at this event, and photos will be used to promote PRSA Richmond, including the chapter's website and social media. If you don't wish to be included in this manner, please alert the photographer.

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