The Speechwriter’s Toolkit - How to Write a Home Run Speech for Any Client or Occasion

10/22/2020 11:00 AM - 12:15 PM ET


Virtual Event via Zoom
[No City], VA
United States of America


As a PR pro, you know how to communicate, but speechwriting has its own rules and challenges, including: writing for the ear, keeping the audience’s attention and capturing a speaker’s unique voice.  If you want to raise your speechwriting ability – or add this new skill to your portfolio – join expert Pete Weissman, Founder & CEO of Thought Leader Communications, on Thursday, Oct. 22 from 11 a.m. to 12:15 p.m. for a virtual presentation, "The Speechwriter’s Toolkit - How to Write a HomeRun Speech for Any Client or Occasion."
Weissman has spent more than 20 years helping leaders create and deliver HomeRun presentations at national and international events including the World Economic Forum.

In this dynamic session, you will learn his secrets, including:
 - Pete’s four-step HomeRun Speech Formula
- 7 Ways to Keep Your Audience Engaged
- The Power of Master Metaphors
- The Critical Test for Any Story, Joke or Example and
- 5 Killer Mistakes to Avoid
Speechwriting can be difficult, but it’s a craft you can master with the right tools and practice. The workshop is open to PRSA members, non-members and students, and will be held virtually via Zoom. Registration costs are $15 for PRSA members, $25 for non-members and $10 for students.

Event Contact

If you have any questions, please contact Special Events/Workshops Co-Chairs, Megan Irvin at or Evans Mandes at

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