March Luncheon - Content Marketing with David Beebe of Marriott Traveler: Publish or Perish
1700 Lakeside Avenue
Richmond, VA 23228
United States of America
Online registration for this event is now closed.
To inquire if space is still available, contact Sara Hunt, chapter administrator, at (804) 994-1120 or e-mail email@example.com.
Publish or Perish: How to Win the Hearts, Minds, and Wallets of Next Generation Consumers with Content Marketing
Today’s consumers have gotten really good at two things: avoiding advertising and making better-informed purchase decisions. The smartest CMOs are now shifting their core strategy away from advertising as we know it—and towards content marketing.
Everyone is a publisher, media company, and content creator today – including brands, companies, and organizations of all types and sizes. In this presentation, David Beebe, VP, Global Creative + Content Marketing at Marriott International, will examine the changing media landscape, the intersection of technology and storytelling, and share insights on how the most effective brands and marketers use a combination of the two to reinvent the way they are engaging with their audiences through the next generation of content. You’ll hear how to develop a content strategy and creative, the value of working with influencers, distribution strategies, how to get started, sell the ideas internally, and measure ROI.
About the Speaker
David Beebe is a digital media executive, content marketing leader, and producer whose innovative work has received two Emmy awards. Known as a change agent, Beebe has a proven track record of winning the hearts, minds, and wallets of consumers with industry disrupting content studios.
Currently VP, Global Creative + Content Marketing at Marriott International, Beebe leads the Marriott Creative Agency, Marriott Content Studio, and real time marketing hub M Live.
MIPTV named Marriott Brand of the Year for its compelling content, while Adweek named Beebe a “Branded Content Master Who Makes It OK to Love Marketing.”
A 15-year entertainment industry vet, Beebe founded the Disney/ABC Television Group Digital Studio. He also launched a digital studio with Vin Di Bona (“America’s Funniest Home Videos”), produced DVD content for Showtime, and led DirecTV’s online content strategy. Beebe most recently executive produced PBS’ travel series “I'm Having What Phil's Having.” He started his career in the US Coast Guard.
As an industry thought leader, Beebe has presented at conferences including MIPTV, Content Marketing World, NATPE, Advertising Club, VidCon, Contently Summit, Digital LA, and CMO Institute about content marketing.
Beebe has been featured in the Wall Street Journal, Washington Post, LA Times, NY Times, Adweek, Advertising Age, Fortune, CNBC, Huffington Post, Variety, Hollywood Reporter, Billboard, Skift, TubeFilter, and Digiday. He is a member of the Academy of Television Arts & Sciences and serves on the Board of the Content Council.
Special Thanks to our Luncheon Sponsor:
Herb-roasted chicken with chef’s choice of sides and veggies, warm rolls, chocolate cake. Attendees will get the entrée described unless a salad is requested. If you would prefer a salad, please select that option on the registration page.
All RSVPs for lunch meetings must be made by 5 p.m. on MONDAY of the week of a meeting. After that time, members and guests will need to call Sara Hunt at (804) 994-1120 to see if space is still available or to be put on a waiting list if needed. Please RSVP early in order to ensure that you are included in the headcount for lunch! If you register as a guest and later determine that you cannot attend, please contact Sara Hunt, chapter administrator, at firstname.lastname@example.org. You must cancel prior to three business days in advance of the meeting to be eligible for a refund. If you cancel after that deadline, you will still be responsible for the lunch payment and will be billed if you didn't already pay online. No-shows will be billed for the lunch.
Sara Hunt, chapter administrator
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